CONCEPTING THE APPLICATION ONBOARDING FLOW
After that, I focused on seamlessly integrating Superfans and Notables through a comprehensive app onboarding process. Basically, Notables promoted their FanCrater page on social media, leading Superfans to a branded page for account sign-up or login. I won’t bore you with all the details, but I just wanted to give you a quick preview into the work I put in on this.
Simplifying setup with dynamic forms
The Sign In/Account creation form featured dynamic form fields that adapted based on the user’s input from a previous field. Initially, both new and existing Superfans entered their email address. If the system recognized the email, it prompted the user for a password.
On the other hand, if the email was new, it requested the user’s full name along with other basic details for account creation. Completing just these simple steps led to the immediate creation of an account. This streamlined approach simplified the sign-up process and minimized the chance of users dropping off. With the information architecture in place, I turned my attention to the design. Here’s a peek.
my Pre-ChatGPT concept
After account creation, we still needed to collect additional information like phone numbers and street addresses, etc. I approached the challenge from the vantage point of how people are accustomed to interacting and communicating with one another everyday.
The concept allows prospective customers to progressively onboard and provide this additional information via a chat-inspired form. This conversational onboarding was created before ChatGPT and similar technologies were everyday experiences—lending more credence to the approach I arrived at, especially in retrospect.
Conversational onboarding: Users enter responses at the bottom and edit by clicking the pencil icon to the right of their entry.
Conversational onboarding: Collecting information that’s more sensitive in nature takes on a more commonplace aesthetic.
