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Project 4

AI-Powered Content Distribution for Publishers

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Client: True Anthem
True Anthem specializes in empowering publishers to spread their most shareable content with unprecedented insight and results. The experience is spearheaded via a comprehensive cloud-based dashboard where publishers can oversee everything.
dashboard UI design
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My Role: UX, UI, IxD, UX Writing
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Project Type: Web Application

AI-Powered Content Distribution for Publishers

client icon black
Client: True Anthem
my role icon black
My Role: UX, UI, IxD, UX Writing
project type icon black
Project Type: Web Application
dashboard UI design
True Anthem specializes in empowering publishers to spread their most shareable content with unprecedented insight and results. The experience is spearheaded via a comprehensive cloud-based dashboard where publishers can oversee everything.
True Anthem is a world-class platform, for world-class publishers.
True Anthem’s world-class publishing technology is built to enable publishers and media companies to spread their most influential content throughout their social media presences. Publishers place a special tag within their website, then True Anthem’s technology assesses the content and automatically distributes the most engaging and highest performing items to a publishers’ connected social media accounts. From there, awareness spreads organically and both new and existing users are drawn back to the publisher’s website.
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Site Detail: Marketing website tone-setting imagery.
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App Detail: Content Queue’s showcasing range of social media networks.

Doing diligence from detroit

SINCE 2013

I’ve helped True Anthem with countless UX, UI, and IxD, all from right here in Metro Detroit.
The platform is built for small and large B2B-focused publishers and media companies that produce volumes of news articles, videos etc. Their ideal customer is looking for ways to maximize ROI and minimize time spent manually combing through data in the hopes of accurately determining what content drives the most traffic and conversions. Here’s a bird’s eye view of what a publisher sees and a quick overview of features:
dashboard ui design
Queue
The Queue is a publishers executive summary of what content the platform’s machine learning technology has prioritized and identified to be distributed. Its ultimate destination: the publisher’s social media property where it drives engagement back to the publishers’ website.
Context
To keep the UX and UI as streamlined as possible, much of the experience is contextual. One of the tricky parts about this project is that there’s the need to incorporate the features of each social platform the app supports (e.g. Facebook) while seamlessly integrating it into this experience.
Search
Content Discovery is a publisher’s way to quickly search, filter, and view items that they may be interested in adding to their Queue. Search terms can be added, or excluded, and attributed to multiple variables, making this feature incredibly capable.
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