Tap Nursery had a set of colors they wanted to use as a starting point. The challenge here was to rework them such that each was unique enough not to be confused with another.
For example, scarlet and red out of context may be considered similar hues. I pushed the vibrance and hue of this pair as far apart as possible while staying true to their respective color. Similarly, blue, turquoise, and indigo are often considered analogous. An icy blue, a soft blue, and a dark blue help separate these three. The names of each of the colors was pre-selected by the client and had accompanying color-theory literature for mom’s to reference inside the app.
